A tailored offer design worksheet for a one-person business. Copy it into your working system and replace every bracketed prompt.
Offer Design Worksheet
1. Who the offer is for
[Record the facts, assumptions, owner, evidence, and decision for who the offer is for.]
2. Current situation and outcome
[Record the facts, assumptions, owner, evidence, and decision for current situation and outcome.]
3. Deliverables and method
[Record the facts, assumptions, owner, evidence, and decision for deliverables and method.]
4. Customer responsibilities
[Record the facts, assumptions, owner, evidence, and decision for customer responsibilities.]
5. Scope exclusions
[Record the facts, assumptions, owner, evidence, and decision for scope exclusions.]
6. Proof and risk reversal
[Record the facts, assumptions, owner, evidence, and decision for proof and risk reversal.]
7. Price and next step
[Record the facts, assumptions, owner, evidence, and decision for price and next step.]
8. Final commitment
[Next action, owner, due date, and review date.]
Quality check
- Facts are separated from assumptions.
- Scope and exclusions are explicit.
- Every commitment has an owner and date.
- The document is stored where the work happens.
