Ideal Customer Profile Template | Solopreneurship Wiki

A tailored ideal customer profile for a one-person business. Copy it into your working system and replace every bracketed prompt.

Ideal Customer Profile

1. Customer characteristics

[Record the facts, assumptions, owner, evidence, and decision for customer characteristics.]

2. Triggering event

[Record the facts, assumptions, owner, evidence, and decision for triggering event.]

3. Pain and consequences

[Record the facts, assumptions, owner, evidence, and decision for pain and consequences.]

4. Buying process

[Record the facts, assumptions, owner, evidence, and decision for buying process.]

5. Ability and willingness to pay

[Record the facts, assumptions, owner, evidence, and decision for ability and willingness to pay.]

6. Disqualifiers

[Record the facts, assumptions, owner, evidence, and decision for disqualifiers.]

7. Language customers use

[Record the facts, assumptions, owner, evidence, and decision for language customers use.]

8. Final commitment

[Next action, owner, due date, and review date.]

Quality check

Facts are separated from assumptions.
Scope and exclusions are explicit.
Every commitment has an owner and date.
The document is stored where the work happens.

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